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How to Manage Geopolitical Risks in Latin America. Challenges and Opportunities: An Interview with The Honourable Alexander Brennan, Brennan & Partners.
Geopolitical risks have undoubtedly become top concerns for corporate...
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]
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Articles & Interviews
Nature’s Currency: How Biodiversity Credits are Reshaping Conservation
By Victoria Galeano*
Imagine sipping your morning coffee in a...
