“We are of the opinion that nearshoring is already occurring and that it is accelerating,” said Andrew C. Hecker Managing Port Director and CFO of PortMiami. “It is driven by a number of market forces that will not go away anytime soon.” The pandemic showed that breaks in long supply chains have a much larger effect than on short chains, Hecker contended. As a response to this, he now sees many firms in textiles, apparel, footwear, furniture and appliances, moving to Latin America to shorten their supply chains. Toy-makers Mattel and MGA Entertainment, and apparel firms Nike and Gildan, already moved to Latin America, he exemplified. High oil prices might be a short-lived phenomenon that could be scaled back with increased U.S. […]
Deep reasons that will force nearshoring: PortMiami
Related
How to Manage Geopolitical Risks in Latin America. Challenges and Opportunities: An Interview with The Honourable Alexander Brennan, Brennan & Partners.
Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]