Smith’s unique Executive MBA helped this HR professional develop a global perspective

For Luis Enrique Hong Cruz, working as a human resources professional, helping people improve their skills and experience is a powerful tool for company growth and performance. It’s an insight he gained while completing his engineering undergrad at the Universidad de Lima. “I didn’t have a clear idea of what type of job, industry or area I was looking for,” he recalls, explaining that the early 2000s the political and economic situation in Peru was fraught. A great opportunity to join Falabella – a Chilean Retail firm with a presence in South America – as a payroll intern introduced him to the world of human resources. “I was selected to be part of their high-potential leadership program, which helped me […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...