Belarus’ Crucial Role for Russia: Dairy Farm: A Trade Data Monitor Column

With Belarus facing possible sanctions for helping Russia invade Ukraine, it’s worth taking a look at the country’s trade profile. Belarus has a gross domestic product of $62.5 billion, around one-tenth the size of its neighbor Poland. It mainly trades regionally, except for buying consumer products from China, and its small economy means sanctions won’t roil commodity markets in the way that action against fuel-rich Russia will, but the country of 9.4 million does play one crucial role in global trade: 8% of all of Belarus’ exports is cheese, milk and other dairy producs to Russia. Belarus exported $2.2 billion in dairy products to Russia, up 8.9%, in 2021. That accounted for roughly 75% of Russia’s dairy imports. Argentina and […]

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The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

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By Victoria Galeano* Imagine sipping your morning coffee in a...