What you need to know about China’s new normal

How a fast deployment of technology, Internet of Things and Artificial Intelligence is getting China on track to become the world’s most innovative country China’s “new normal” is quite far from normalcy. When you track the path that China has recently followed and where it will be in a few years, the magnitude of its transformation appears to have no precedent in human history. “Everything is about the invisible,” China expert and author Pascal Coppens said at cloud-banking fintech Mambu’s annual Summit in Amsterdam. He explained the strategy that the country has followed to advance at lightning speed in areas like services and Artificial Intelligence. But more importantly, he highlighted, these advances have a very short history. “The real miracle […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...