Interview with Claudia Guzmán, Finance Director, Baker McKenzie Colombia From seeking ways to optimize processes, to helping understand what is happening in the markets, the recommendations and decisions of a financial executive are a key element to staying competitive. In this interview, Claudia Guzmán, Finance Director, Baker McKenzie Colombia, shares her experience in the role of a financial executive and topics including cybersecurity, technology and innovation. What are you doing in terms of innovation and technology at Baker McKenzie? Some four years ago we implemented the SAP system, a first for a legal firm. What we’ve been doing since is leverage this system more and we now have a standardized way of doing things which makes everything easier. We are […]
Strategic vision for business: Key for today’s CFO
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]