The global economy: Rising recession risks

“Growth is slowing everywhere, but it is far too soon to run for the exits. Barring a policy or other type of shock, the world economy is likely to muddle along for at least another year.” This is the conclusion of the January Forecast Flash from Global Insight by IHS Markit from Chief Economist Nariman Behravesh and Sara Johnson, Executive Director, Global Economics. The full report follows: The danger of a global economic downturn has risen, but the probability of a recession in 2019 is still low. After a brief spurt in 2017 and 2018, growth in the G7 economies is reverting to trend, and emerging markets are unlikely to come to the rescue. This process is likely to be […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...