Latin America in 2019: A Year of Disruption?

John Price and Jerry Haar “Disruption”, a much bandied about term during the last several years, is a hallmark of the first quarter of the 21st century. A worldwide phenomenon, it is characterized by a break from the norm and manifested in both positive and negative forms, such as 3D printing and blockchain on the one hand and the dramatic increase in populism and trade protectionism on the other. Our neighbors to the South have certainly not been immune from the forces of disruption. The election of a right-wing populist as president of Brazil and a left-wing one in Mexico, trade conflicts, illegal immigration from and within the region, drug violence and environmental degradation are disrupting societies in the Western […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...