Sustainability is one of the most crucial matters of the 21st century. Businesses must prosper and grow as much as they can to meet the needs of their customers, but without damaging the natural and social environments. This is a growing request around the world, and there is no other option. Figures show that sustainability is not a goal of idealists but is, increasingly, a business need. For example, a 2015 paper published in the Journal of Sustainable Finance with data from 2,000 studies, showed that companies with strong environmental, social and corporate governance (ESG) perform financially better, and show a higher valuation when they are listed in a stock market. In a report by the Boston Consulting Group presented […]
Latin Trade IndexAmericas Sustainability Award
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]