Latin Trade spoke exclusively with Daniel Revilla, Latin America Head for insurace giant Lloyd’s By David Ramirez “Latin America is a very interesting growth market and an incredibly attractive place for business,” Daniel Revilla told Latin Trade. His words are a great way to summarize the renewed interest of international insurers to expand their business in the region. The relative dynamism of economic growth in Latin America, together with the low insurance penetration rates (1.8 percent of GDP, compared to 4 percent in the US) bring about an “enormous long-term potential,” according to the executive. In recent years, Lloyd’s has increased its activity in the region by opening new offices in Mexico and Colombia, which adds to its previous presence […]
Latin America: Land of opportunities for insurers
Related
How to Manage Geopolitical Risks in Latin America. Challenges and Opportunities: An Interview with The Honourable Alexander Brennan, Brennan & Partners.
Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]