By Jason Marczak, Director, Atlantic Council’s Adrienne Arsht Latin America Center Next week will open a new chapter in global commerce. On March 8, eleven countries will gather in Santiago, Chile, to sign perhaps the most far-reaching multilateral accord in a generation. It’s an agreement that significantly deepens the trade relationship between the Americas and Asia. And one in which the United States will sit on the sidelines. The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is a game changer in global trade. It covers 14 percent of global gross domestic product and 500 million people. These are much lower numbers than if the United States had stayed in it. But that’s not the point. In the absence of […]
Look Out: TPP About to Bring Next Big Trade Wave
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]