The keys to Loggi’s success

What big firms can learn from an innovative startup. Five years ago, having a courier pick up a package seven minutes after placing a request would have been close to a miracle in traffic-burdened São Paulo. That was until three young Paulistas founded Loggi in 2013, the first quick-delivery services in Brazil. Successful? A 400 percent per year revenue increase might give the idea that it is. In general, people are intrigued with the genesis of startups. But, where do the ideas come from? Loggi’s co-founder Arthur Debert seems to have been asked that question a thousand times. A bit bored, he recalls once more: “before Loggi, Fabien Mendez operated an Uber copycat. Regulations forced him to shut down,” he […]

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