By Ingo Plöger, President, Strategic Council, CEAL Reputation is a perception of values that people have for a person, products, companies, sectors, institutions and countries. Value increase or destruction can happen by the perception of the customer or user. Stereotypes are the first paradigm to overcome to see the right picture. Certain events will remind you of some countries or people, like bullfighting, Oktoberfest, soccer, rodeo among others. The same happens if you remember global products like Mercedes, Boeing, Hyundai, Apple, McDonald’s, etc. The great question is how perception can change your evaluation of reputation. In a very interesting congress about reputation in Rio de Janeiro last September, Prof. Cees van Riel from the Reputation Institute, showed that investments made throughout […]
Increasing value through reputation management
Previous article
Next article
Related
Articles & Interviews
Removing Roadblocks to Carbon Market Expansion: Insights from Bank of America’s Managing Director, Karen Fang
Carbon markets stand out as potentially one of the...
Articles & Interviews
A deliberate and inclusive path to influence: The 10th anniversary of the Adrienne Arsht Latin America Center at the Atlantic Council
Over the past ten years, one of the defining...
Articles & Interviews
The secret of success of the Adrienne Arsht Latin American Center at the Atlantic Council: How to build relevance by fostering socioeconomic prosperity
The mission of the Adrienne Arsht Latin American Center...