Increasing value through reputation management

By Ingo Plöger, President, Strategic Council, CEAL Reputation is a perception of values that people have for a person, products, companies, sectors, institutions and countries. Value increase or destruction can happen by the perception of the customer or user. Stereotypes are the first paradigm to overcome to see the right picture. Certain events will remind you of some countries or people, like bullfighting, Oktoberfest, soccer, rodeo among others. The same happens if you remember global products like Mercedes, Boeing, Hyundai, Apple, McDonald’s, etc.  The great question is how perception can change your evaluation of reputation. In a very interesting congress about reputation in Rio de Janeiro last September, Prof. Cees van Riel from the Reputation Institute, showed that investments made throughout […]


Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...

“Latin America, the vision of its leaders” A book by Andrés Rugeles and 100 regional leaders

The Colombian Andrés Rugeles has achieved an almost impossible...

Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]