“Clients resist technology, because it is costly”

Interview with Patricia Gastelumendi, CFO, Ferreycorp The model of innovation when multinational agents and the use of natural resources are involved is of crucial relevance in developing countries. Patricia Gastelumendi, CFO of Peru’s Ferreycorp has experience in heavy machinery and capital goods. The firm is the largest distributor in Peru of heavy machinery for U.S. multinational Caterpillar, and operates 17 companies in eight Latin American countries. She is well aware of the need of digitally transforming the company, but frames the discussion in rigorously practical terms, as it should be expected from the head of finance of a Latin Trade Top 300 firm. She believes that the classic problem of cost containment versus value creation will always exist, and any […]