Interview with Carlos Végh, World Bank’s Chief Economist for Latin America Growth in Latin America as a whole will return to positive territory this year following a contraction in 2016, and generally weak growth since the end of the commodities super-cycle six years ago. Nevertheless, despite a slightly stronger external environment, growth will continue to be limited by fiscal consolidation at home, and tighter monetary policy in the developed world, turning the overall growth environment neutral. Given these conditions, the region needs to put the emphasis on “home-grown” sources of growth—particularly through countercyclical monetary policy and structural reforms to drive growth in the coming years, argues the World Bank. Latin Trade spoke with Carlos Végh, the World Bank’s Chief […]
Region should focus on “home-grown” sources of growth
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]