Five key questions to ask when buying technology

Interview with SAP Latin America CFO Luis César Verdi The value of technology is measured by the results it brings to the business. With this in mind, CFOs are responsible for overseeing how each investment the company makes is consistent with the organization’s strategies and objectives, aided by the assessment of the internal leaders of the technology department. According to Luis César Verdi, chief customer relations officer of SAP in Latin America, the CFO must analyze what each solution can contribute, whether it will help to reduce costs, how it will improve the customer’s experience, if it can cut delivery times, or if it solves some other problem. “The new technologies have a very positive impact on business, but it […]


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Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]