A breakthrough in measuring corporate sustainability

The first call by a multilateral bank directly to corporations to play an active role in the development of the region. Jerry Haar and Victoria Galeano This year marks the 30th anniversary of the UN’s Brundtland Commision Report, Our Common Future, advocating that business and society champion “sustainable development”: meeting the needs of the present without compromising the ability of future generations to meet their own needs. A decade later, author and entrepreneur John Elkington coined the term “Triple Bottom Line,” proposing that business goals were inseparable from the societies and environments within which they operate, and that companies can and should elevate “sustainability” as an integral part of their corporate missions; addressing social, environment, and financial impacts of their enterprises. […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...