Is Development a Good Business Strategy? Find Out in Montreal
the-business-628119_960_720

25th June 2016

By Matias Bendersky, Unit Chief, Partnerships and Resource Mobilization Unit, Inter-American Development Bank
Brands today face increasing expectations from ever more Empowered Consumers who hold businesses to higher standards than ever before. This Empowered Consumer is driven by values—she looks beyond affordability and quality to brands’ impact on individuals, communities, and societies. She is informed—she has access to more information than has ever been available, and has the ability to cultivate a deeper knowledge of companies’ operations and the footprint they leave behind. She is connected—she lives in an age in which more than a billion tweets, Facebook posts, and blog updates are published daily, and can instantly voice her satisfaction—or lack thereof—with brands who operate in unsustainable ways. And she has the power to be selective—she has access to as many as 140,000 products at today’s largest megastore, and can take business away from those that fail to operate sustainably in favor of those that do.
To thrive in this new context where The Empowered Consumer holds more knowledge and power than ever before, businesses are increasingly looking to integrate sustainability into their operations. Yet while companies have long been in the business of generating profit, generating social and environmental returns comes less naturally, with many struggling to identify how to link social good to their core business, and lacking the capacity to measure their …

Click here : Log In To Read The Full Story
Subscribe to latin trade magazine
Click here to begin a subscription for Latin Trade magazine, available both in print and online.
Subscribe to lt.com
Click here to begin an online subscription to LT.com, with its extensive ranking, indices, and market intelligence on Latin America.
Subscribe to free Newsletter
Subscribe here to our free newsletter – getting the latest business headlines from Latin America in your inbox every day.
LOGIN
FOR READ MORE LOGIN
LOGIN
LOGIN
Forgot your password
SEND
READ MORE
Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit.Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. Duis sed odio sit amet nibh vulputate cursus a sit amet mauris. Morbi accumsan ipsum velit. Nam nec tellus a odio tincidunt auctor a ornare odio. Sed non mauris vitae erat consequat auctor eu in elit.
Read the current issue of Latin Trade Magazine

Access Denied

Please log in or register

Read Our Latest Issue

latintrade-followus-spanish
FOLLOW US