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Is Development a Good Business Strategy? Find Out in Montreal

By Matias Bendersky, Unit Chief, Partnerships and Resource Mobilization Unit, Inter-American Development Bank Brands today face increasing expectations from ever more Empowered Consumers who hold businesses to higher standards than ever before. This Empowered Consumer is driven by values—she looks beyond affordability and quality to brands’ impact on individuals, communities, and societies. She is informed—she […]
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