“Innovative companies know that there is nothing like reading people’s eyes. Personal interaction. It will always be there. After all, we are social animals,” said historian and founding director of the Lemelson Center for the Study of Invention and Innovation at the Smithsonian Institution, Arthur Molella. There might be no replacement for that. However, internet-connected remoteness is an absolute necessity in the world right now. Could it be that Skype and Zoom replacing face-to-face, personal communications affect innovation in some way? “We fundamentally don’t know,” Molella admitted, but there are risks. “The danger is being trapped in our own, small, little world.” Online communications can be isolating since It is easy to connect without having to see other people. “At […]
Personal interaction may be necessary for invention and innovation: Interview with Arthur Molella, Smithsonian Institution
Related
How to Manage Geopolitical Risks in Latin America. Challenges and Opportunities: An Interview with The Honourable Alexander Brennan, Brennan & Partners.
Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]