Formed following AT&T’s acquisition of AppNexus in 2018, Xandr, an advanced advertising company, has big plans to bring innovation into Latin America. While such a large region presents a good range of opportunities, it doesn’t come without its fair share of challenges. Latin Trade interviewed Patrick Casal, Xandr’s Senior Director for Latin America, to talk about the company’s plans as well as the main trends driving the digital advertising industry in the region. How do you see the outlook for Xandr in Mexico and the rest of Latin America? Xandr was born about 18 months ago through the fusion of AT&T advertising and analytics, which was only in the U.S., and AppNexus, which was a global organization with a footprint […]
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