Tourism: growth beyond belief

How Israel’s clever marketing strategy is attracting record numbers of visitors. Interview with Yael Golan, Director, Southern Region, Israel Ministry of Tourism. Israel didn’t need much marketing to attract world tourism. It is the Holy Land, the land of the Bible, the “Tierra Santa”. An inconspicuous advertisement now and then would have been enough to keep the country on the radar of pilgrims and civilization-history buffs who will always go to great lengths to visit the country. But Israel didn’t leave tourism to faith only. It is now being promoted as a land “Beyond Belief,” and the results have been astonishing: Israel received a record 4.5 million tourists in 2019, a figure that climbed from 2.9 million just in 2017. […]

Related

“Latin America, the vision of its leaders” A book by Andrés Rugeles and 100 regional leaders

The Colombian Andrés Rugeles has achieved an almost impossible...

Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]