After the month-long August recess, the U.S. Congress will resume debating the U.S.-Mexico-Canada Agreement (USMCA). At stake: the stability of interdependent supply chains that have weaved together over the past two decades and investor confidence in the industries that they support. A swift ratification would benefit all three countries, but it is particularly important for Mexico. Pressure is mounting on President Andrés Manuel López Obrador (popularly known as “AMLO”) to revitalize the economy before concluding his first year in office. AMLO has faced a challenging first year in office, made worse by a nearly 50 percent drop in the International Monteray Fund’s 2019 growth projection of Mexico. The president is in need of a win in 2019 and the U.S. […]
USMCA Passage: The Win AMLO Needs in 2019
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]