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To sell or not to sell: Embraer’s dilemma

Lourdes Casanova, Cornell University | 
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When I started studying Latin American companies 20 years ago, Embraer was one of the first case studies I published. The company was an example of what business schools’ faculty would call “reverse outsourcing.” While western companies outsource manufacturing to emerging markets, Embraer would design and assemble the planes in São José dos Campos, close […]
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