Principles and methods of the Mexican conglomerate. Interview with the group’s VP of Innovation. Alfa Group is no lightweight. At $15.8 billion in revenues, it’s one of the 20 largest companies in Latin Trade 500 ranking. With 130 plants in 28 countries, and 81,000 employees, it is also one of the largest global Latin American companies. Innovative? “The Alfa Group has always been innovative,” Corporate Vice President of Innovation and Sustainability, Erich Meyer, told Latin Trade. “Ever since Hojalata y Lámina (one of the conglomerate´s founding companies) developed and patented sponge iron bars, which allowed lighter concrete structures to be built.” Nemak, an affiliate company which specializes in manufacturing of aluminum components for the automotive industry, especially cylinder heads and […]
Innovation: Lessons from Grupo Alfa
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
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