Innovation: Lessons from Grupo Alfa

Principles and methods of the Mexican conglomerate. Interview with the group’s VP of Innovation. Alfa Group is no lightweight. At $15.8 billion in revenues, it’s one of the 20 largest companies in Latin Trade 500 ranking. With 130 plants in 28 countries, and 81,000 employees, it is also one of the largest global Latin American companies. Innovative? “The Alfa Group has always been innovative,” Corporate Vice President of Innovation and Sustainability, Erich Meyer, told Latin Trade. “Ever since Hojalata y Lámina (one of the conglomerate´s founding companies) developed and patented sponge iron bars, which allowed lighter concrete structures to be built.” Nemak, an affiliate company which specializes in manufacturing of aluminum components for the automotive industry, especially cylinder heads and […]

Related

Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...