Reflecting the Latin American tech boom

Latin Trade interview with eMerge Americas CEO Xavier Gonzalez When the titanic endeavor started in 2014, many—including the organizers—did not imagine the huge success that eMerge Americas has become. The tech conference, held at the Miami Beach Convention Center, garnered 13,000 attendees in 2016, almost 30 percent more than a year earlier, and it is likely that a new record attendance will be marked this June 12 and 13. This year, eMerge Americas will line up a dream team of speakers, including Apple’s Steve Wozniak, Waze’s Uri Levine and Sprint’s Marcelo Claure, to name a few. Latin Trade interviewed Xavier Gonzalez, the CEO of eMerge Americas about his views on the Miami tech ecosystem and his expectations about this year’s […]

Related

Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...