AI can be a key factor for Latin American companies that want to compete against their counterparts from developed countries. Artificial intelligence, AI, is without a doubt one of the top elements in corporate competitiveness. A study by Tata Consultancy Services revealed that 68 percent of companies think AI is very important to keep their businesses competitive in 2020. The study asked 385 high-level executives from 13 global industry sectors. Companies from the U.S. and Europe lead investment in AI. In 2016, 7 percent of companies each spent $250 million, and 1 percent of those companies plant to spend $1 billion on AI by 2020. AI is not confined to the information technology department. Thirty-two percent of those surveyed said […]
Artificial intelligence for real competitiveness
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]