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Marriott’s Purchase of Starwood Finalized, Loyalty Programs Merge

Marriott International became the world’s largest hotel operator with final approval of its purchase of Starwood Hotels & Resorts Worldwide. The deal has added 11 new brands to the 19 Marriott already owned. Contrary to Marriott’s original stated plans, it has already begun integrating the two companies’ loyalty programs. Members of the two programs can link their accounts, and will be able to turn each Starwood point into three Marriott Rewards points. The full integration of the two companies will take two years, the company has said. Marriott now has 5,700 properties with more 1.1 million rooms. JW Marriott Mexico […]
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