Latin America’s commodities market: Unprecedented start to the year

Latin Trade spoke with Jodie Gunzberg, Global Head of Commodities at S&P Dow Jones Indices, for her view on the current commodities market in Latin America. Last year will go down as one of the worst ever for commodities, according to S&P Dow Jones Indices. It marked the third consecutive year of losses in the Indices’ history, losing 55.6 percent. That is also the fourth biggest annual loss in history since 1970. There were only two commodities that were winners last year: cocoa and cotton, with cocoa being the only commodity in the list of 24 to record positive numbers in the past five years. Unsurprisingly, Brent crude was the worst performing, losing 45.7 percent last year. It was closely […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...