MotionPoint helps JetBlue soar with Spanish mobile site

Spanish site success: The low-cost airline has seen a 363 percent increase in its revenue after implementing a Spanish-language mobile site developed by MotionPoint in mid-2014. By Diego Hernández U.S. carrier JetBlue Airways Corporation has become one of the most solid companies of its industry after it set out to conquer the Latino market in the United States through a mobile site designed by Florida-based MotionPoint. The airline was founded in 2000, and began operations in 2001 at Long Beach airport in California. Three years later it expanded to Boston’s Logan International, and since then is present in Fort Lauderdale and Orlando, Florida, as well as Washington-Dulles. “In 15 years, we’ve created a unique airline. It’s not just a full-service, […]

Related

Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...