The view of Argentine consultancy Grupo Assa There has been a massive adoption of digital technologies in businesses in Latin America in recent years, but it has not yielded the expected productivity gains. That is a puzzling fact raised by Roberto Wagmaister, Founder and CEO of Argentine consultancy Grupo Assa. Grupo Assa specializes in helping companies accelerate their digital transformation and achieve efficiency and business expansion benefits. Having seen hundreds of companies struggle in this technology adoption path, Wagmaister has a set of prescriptions widely applicable to most any big Latin American firm. Innovation Enter innovation, and companies open to innovation. For firms to innovate, unavoidably, (“sí o sí”, he says) the leadership of the organization has to be completely […]
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