Cities are increasingly important for economic growth, and this is a situation with enormous potential for Latin America, given that it’s the most urbanized region in the world. |   By Álvaro Moreno   | ...

An audacious publicity campaign in Mexico and Brazil. Not all publicity campaigns are ATL (Above The Line) – that is, announcements distributed conventionally through television, print or radio. The world of BTL (Below The Line) ...

How to liven up a Renault         Buyers of 4×4 vehicles use them much more for traveling around the city than for rural settings, although that’s what they were designed for. People ...

How Budweiser made a breakthrough in Ecuador, a market that had been dominated by one brand for a century. Quick-response bar codes seem to be one of those technological developments that arrived before people could ...

Selling Colombia as a tourist destination in the international market has been a difficult task in the past. Right-wing paramilitaries, left-wing rebels and drug-trafficking cartels all gave the country a negative and dangerous image, difficult ...

Technical Credits Title: Insufficient Proposal Agency: Young & Rubicam Chief Creative Officers: Martin Mercado, Diego Tuya, Martin Goldberg, Dario Rial Creative Director:Sergio Paoletta / Mariano Pazos Art Director: Stuart Martin   Banco Galicia is one of ...

Technical credits Creative General Director: Cesar Agost Carreno Creative Director: Francisco Camacho Martino Editor: Juan Pablo Tyrer Art Director: Juan Pablo Alvarez Audiovisual Production: Jenny Saavedra Account Director: Valeria Haddad Production House: Cine 3 Director: ...

“FOR PERU FROM PERU” Medium: Television/Cinema/Internet Agency: Young & Rubicam Peru Client: PromPeru Product: Country brand Executive Creative Director: Flavio Pantigoso Production: Cine70 Films Director: Ricardo Maldonado One of the toughest advertising challenges is to ...