Safer and smarter cities: The 2021 Latin Trade Citizen Security Awards

Three outstanding cases received the 2021 Latin Trade Citizen Security Awards. The Brazilian State of Ceará, in the category of ‘Usage of analytics for crime reduction’; the Colombian city of Medellin, in the category of ‘Edge analytics innovation’; and the Mexican city of Tlajomulco, in the category of ‘Tech Pioneers’. For more than a decade, security has been a primary concern for the population in Latin America and the Caribbean. It is hardly surprising since the region remains the most violent in the world. With 13% of the world’s population, it represents 37% of the homicides. In addition to the tremendous cost in terms of human lives, homicide and violence take an economic toll that experts estimate at 3.5% of the […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...