Measure attitudes rather than compliance, and give agency to those who think differently. These are key management ideas of Welsh consultant Dave Snowden. Snowden is the founder and chief scientific officer of Cognitive Edge, a Singapore-based firm specializing in complexity and sensemaking. Snowden and Cognitive Edge developed a technique to measure attitudes. “Early detection of overall attitudinal beliefs which would lead to problems downstream.” The method can be applied to improve interventions or reduce their cost, in anything from cybersecurity, and customer engagement, to safety and organizational behavior. Read the full article at Latin Trade. Mexico may raise U.S. farm concerns if energy dispute bites Mexico could raise concerns over potential barriers to its agriculture exports to the […]
Measure attitudes, not compliance: Key management ideas for leaders
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