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After 30 years of Telefónica’s expansion in Latin America, what now?

By Lourdes Casanova | Director Emerging Markets Institute, College of Business, Cornell University
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“We came to stay 100 years and to consolidate our Latin American investments.” Juan Villalonga, July 1998. Former Chairman and CEO, Telefónica   As José María Alvarez-Pallete, chairman and CEO of Telefónica, was receiving his well-deserved Award of Businessman of the Year at the U.S./Spain Chamber of Commerce in December in New York, I had the chance to congratulate him and share with him the memories of the case study I had written about the company in 1999. Telefónica led the Latin American expansion by Spanish companies in the 90s, paving the way for the likes of Repsol, Banco Santander, […]
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