It struck during China’s busiest travel season and changed how many people celebrated the Lunar New Year. Millions who had set out across the country to see family during the holiday had to cut their vacations short or a complete change plans after the deadly outbreak of COVID-19, a pneumonia-like virus, hit the city of Wuhan in Hubei province. Entire families were getting infected at a rapid rate. Since the outbreak began about three months ago, it has affected nearly 70,000 people and killed at least 1600, and the numbers continue to grow. In Wuhan, where the virus was first detected, the city mobilized but soon hospitals would be overwhelmed with patients, while more people were enlisted to help save […]
The epicenter of Wuhan in 24 hours
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]