Brazilian economic growth has been faltering steadily for years, from an average growth rate of 4.5% from 2006 to 2010, to 2.1% from 2011, to just 1.1% in 2017 and 2018. To say that Brazil’s economy needs a short in the arm is an understatement. The country could readily get one by joining the Information Technology Agreement (ITA), a WTO agreement whereby over 80 nations have agreed to eliminate tariffs on trade in hundreds of foundational information and communication technology (ICT) products from smartphones and laptops to semiconductors and servers. The Information Technology and Innovation Foundation (ITIF) estimates that if Brazil joined the ITA the country would realize a 0.08% boost to GDP growth in the first year post-accession, with […]
Join the Information Technology Agreement to Boost Brazilian Economic Growth
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]