Despite its advantages, cloud services may have a slow response for some processes or expose very private data. These are some things that Edge technology seeks to solve. The planet is in the middle of the ‘era of Cloud Computing’. Both in corporations and in personal life, people use their computers to access centralized services such as Gmail, Office, Salesforce or Dropbox via the Internet. More and more devices offer them the possibility to consume content and access their data, almost literally from any place where a screen can be located: from smartphones to televisions and watches. This boom in cloud computing has brought inconveniences for the use of data or to perform tasks that must be performed in real […]
Edge: the real-time cloud
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]