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Blockmind: The high risk for reputation

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“Do not buy Brazilian products and you save the Amazon”. Phrases like these that fit in a 280-character tweet reach up to 2 million in less than a day; if we count the reactions and the re-twitters, the number multiplies. The confronted consumer, in doubt, will stop buying if they have a better option in price and storytelling.  Following in recent weeks the story of the “smoking forests” and the systematic follow-up on digital media, we have recorded negative comments jumping from 170 million to 700 million in just a few weeks. Some fashion brands have suspended their purchases of […]
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