A new lens for strategy

By Jorge Becerra, senior partner and managing director, The Boston Consulting Group One of the most important developments in the business sector over the last five years has been an understanding of sustainability in businesses and the action of “embedding” it within organizations. Although at the beginning sustainability was grouped into Corporate Social Responsibility (CSR) policies, little by little the expectations of investors and collaborators have grown. This growth has created a need to define a company’s purpose and to blend it into their core business, but also to make sure that the leaders, and all of the collaborators, express this purpose in a way that can be seen throughout all corporate activities. Companies that have made this change, and […]

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The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]