SoftBank’s first bet in Colombia: Ayenda Rooms

Ayenda Rooms, the first digital hotel chain in Latin America, received $ 1.2 million in investment from Softbank, 500 Startups and Kairos. Launched in 2018, Ayenda is already the largest hotel chain in Colombia operating 45 properties, with members generating over $1 million in revenue. “This round brings together the right partners and amount of funding to expand to at least 120 new properties by the end of the year,” said Andres Sarrazola, CEO of Ayenda Rooms. Headquartered in Medellín, Colombia, Ayenda is Softbank’s first bet in the country. Ayenda is a budget hotel chain, operating as a franchise model: it takes the entire hotel exclusively for Ayenda, taking a percentage of all the hotel’s sales and in return, providing […]


Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...

“Latin America, the vision of its leaders” A book by Andrés Rugeles and 100 regional leaders

The Colombian Andrés Rugeles has achieved an almost impossible...

Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]