SoftBank’s first bet in Colombia: Ayenda Rooms

Ayenda Rooms, the first digital hotel chain in Latin America, received $ 1.2 million in investment from Softbank, 500 Startups and Kairos. Launched in 2018, Ayenda is already the largest hotel chain in Colombia operating 45 properties, with members generating over $1 million in revenue. “This round brings together the right partners and amount of funding to expand to at least 120 new properties by the end of the year,” said Andres Sarrazola, CEO of Ayenda Rooms. Headquartered in Medellín, Colombia, Ayenda is Softbank’s first bet in the country. Ayenda is a budget hotel chain, operating as a franchise model: it takes the entire hotel exclusively for Ayenda, taking a percentage of all the hotel’s sales and in return, providing […]

Related

Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...