SoftBank’s first bet in Colombia: Ayenda Rooms

Ayenda Rooms, the first digital hotel chain in Latin America, received $ 1.2 million in investment from Softbank, 500 Startups and Kairos. Launched in 2018, Ayenda is already the largest hotel chain in Colombia operating 45 properties, with members generating over $1 million in revenue. “This round brings together the right partners and amount of funding to expand to at least 120 new properties by the end of the year,” said Andres Sarrazola, CEO of Ayenda Rooms. Headquartered in Medellín, Colombia, Ayenda is Softbank’s first bet in the country. Ayenda is a budget hotel chain, operating as a franchise model: it takes the entire hotel exclusively for Ayenda, taking a percentage of all the hotel’s sales and in return, providing […]