CFO: Towards behavioral finance

Interview with Christian Costa, CFO, Personal Disruptive technologies and changing dynamics in the regional and global economy are among the many things a CFO has to keep track of to steer the finances of a company. How will they affect the role of a financial executive and why is behavioral finance in the future of a CFO’s decision-making? Christian Costa, CFO at Paraguayan telecommunications firm Personal, a unit of Núcleo, explains these and more aspects of the constantly evolving work of a financial executive. Personal’s parent company, Núcleo, is formed by a consortium of ABC Comunicaciones, Telecom Personal, Argentina’s W, Telecom Italia Mobile and Telecom Italia Group. What is Personal doing in terms of implementing new technologies to the financial […]

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