Interview with Mark Okerstrom, president and CEO of Expedia Group. One of the first things Mark Okerstrom, president and CEO of Expedia did when he began his tenure in august of 2017, was to change the company’s logo. The old logo, as he claims, “was a bit ugly.” In all truth, it was the right aesthetic move. A critic at the time called the old logo, “a refugee from the 1900s.” But more than anything, the fresh image and its rebranding to Expedia Group, from just Expedia, was meant to support a change in the company mindset, Okerstrom said at a small press gathering at Explore ’18, a company partner’s event in Las Vegas. When Okerstrom introduced the new Expedia […]
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