Private sector and López Obrador: Avoiding self-fulfilling prophecies

Mexico City, Mexico – On December 1, Andrés Manuel López Obrador was sworn in here as President of Mexico amid both sky-high expectations from the millions of Mexicans who voted overwhelmingly for change and mounting concerns from private sector actors – Mexican and international alike. U.S. representation at the inauguration and related events throughout the weekend was notable for its composition. And for who was missing. The official U.S. presidential delegation was pretty standard fare: The Vice President, two cabinet secretaries (Homeland Security Secretary Kristen Nielsen and Energy Secretary Rick Perry), and a senior White House official (Senior Advisor Ivanka Trump). Also present was a bipartisan, bicameral U.S. congressional delegation, Governor Doug Ducey of Arizona; California Governor-elect Gavin Newsom and […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...