The CFO as a creator of value for a company

Interview with Roberto Held, CFO, Avianca Out of all the high management roles within a company, the chief executive officer is perhaps the one that has had the most changes in terms of functions and duties. Roberto Held, CFO of Latin American carrier Avianca, highlights the financial executive role as a creator of value for both the company and investors, through a closer relationship with all areas of the firm. In this interview, Roberto Held shares his experience and knowledge in topics such as the evolution of the CFO’s role, the challenges for CFOs in Latin America, technology and cybersecurity. How would you describe the role of the CFO over the past years? There is a very good description by […]


“Latin America, the vision of its leaders” A book by Andrés Rugeles and 100 regional leaders

The Colombian Andrés Rugeles has achieved an almost impossible...

Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]