Is yours a truly purpose-driven company?

Lessons from PepsiCo’s Laxman Narasimhan, CEO, Latin America “Purpose has to be deeply embedded into how you go about making your money as a company. It cannot be what you do with the money that you as a company make at the end,” said Laxman Narasimhan, CEO Latin America, Europe and Sub-Saharan Africa for PepsiCo. For many, the message of this view is that to have a true purpose-driven company, executives should be ready to upend their business model. At PepsiCo they did 12 years ago, with a program called Performance with Purpose. It has led the food and beverage giant to set tough goals on three pillars: Products, people and planet. This initiative paid off in that it moved […]

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