Digital Transformation: A guide for Latin American CEOs

Interview with Ana Paula Assis, General Manager, IBM Latin America Digital transformation is the only way forward for companies that want to remain competitive, and data is perhaps the hottest commodity in the world today. So, what should Latin American companies do to create successful digital transformation and data strategies to take advantage of the digital age and grow? What should the region’s CEOs keep in mind to steer their companies successfully through the transformation process, and what should they be careful about? Latin Trade spoke with Ana Paula Assis, General Manager at IBM Latin America, to learn more about the digital transformation process tailored to the region’s unique dynamics. How do you see the Latin American market for IBM’s […]

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