Interview with Ana Paula Assis, General Manager, IBM Latin America Digital transformation is the only way forward for companies that want to remain competitive, and data is perhaps the hottest commodity in the world today. So, what should Latin American companies do to create successful digital transformation and data strategies to take advantage of the digital age and grow? What should the region’s CEOs keep in mind to steer their companies successfully through the transformation process, and what should they be careful about? Latin Trade spoke with Ana Paula Assis, General Manager at IBM Latin America, to learn more about the digital transformation process tailored to the region’s unique dynamics. How do you see the Latin American market for IBM’s […]
Digital Transformation: A guide for Latin American CEOs
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]