Digital Transformation: A guide for Latin American CEOs

Interview with Ana Paula Assis, General Manager, IBM Latin America Digital transformation is the only way forward for companies that want to remain competitive, and data is perhaps the hottest commodity in the world today. So, what should Latin American companies do to create successful digital transformation and data strategies to take advantage of the digital age and grow? What should the region’s CEOs keep in mind to steer their companies successfully through the transformation process, and what should they be careful about? Latin Trade spoke with Ana Paula Assis, General Manager at IBM Latin America, to learn more about the digital transformation process tailored to the region’s unique dynamics. How do you see the Latin American market for IBM’s […]


“Latin America, the vision of its leaders” A book by Andrés Rugeles and 100 regional leaders

The Colombian Andrés Rugeles has achieved an almost impossible...

Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]