Interview with Ernesto Revilla, head of Citi’s Latin American economic research team in New York “Andrés Manuel López Obrador’s victory will be a watershed in modern Mexican history,” said Ernesto Revilla, head of Citi’s Latin American economic research team in New York. The 25-point difference in recent polls guarantees an undisputed win for the Movement for National Regeneration, MORENA, candidate, and an ample majority for his party in congress. “The election breaks three decades governed by political parties PRI and PAN”. The period was characterized by policies that were similar in design, staying close to economic orthodoxy. The new president, he said, has stated his interest in expanding social expenditure and have state enterprises participate much more in supporting economic development. […]
Mexico: What to expect from AMLO
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]