Walmart’s e-commerce strategy in Latin America

How the retail giant is taking on competitors in the world’s fastest growing e-commerce market. Interview with Philip Behn, Senior Vice President of Ecommerce, Walmart de México y Centroamérica, and Eli Senerman, Chief Digital Officer, Walmart Chile and Argentina.   The world’s consumers are moving towards e-commerce at a very fast rate. Global retail e-commerce sales in 2017 reached $2.3 trillion, up almost 25 percent from the previous year, according to eMarketer. The figure means e-commerce accounts for more than 10 percent of total retail sales around the world and will only continue to grow as technology merges with consumers’ everyday lives. In Latin America, the numbers are growing fast, led by Brazil, Colombia and Mexico. Although total e-commerce sales […]