Reinventing social democracy is a must for Latin America

By Ingo Plöger, President of the Strategic Council of CEAL In the evolution of democratic societies, the balance between conservatives and social democrats has always been a salutary balance sheet of the evolution of open societies. Conservatives want less state and more private initiative, while social democracy seeks the state’s actions and greater social equity. These counterweights have given democracies, on several occasions, the choices for the balance of social and economic. Especially for less developed societies, social democracy has always had a stronger appeal to seek a better balance in income distribution and economic evolution. Social democracy had at times, circumstances of loss of reference, so in the fall of the Berlin wall, it seemed that the referential for many […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...